The Riviera Maya has fast become one of the most fascinating destination spots in the world. Stretching from Punta Brava just south of Cancun International Airport to Punta Allen just south of Tulum, the region offers stunning natural treasures: Tropical beaches, ancient ruins, abundant marine and rainforest wildlife abound. The Great Maya Reef is the largest coral reef in the Western Hemisphere.

Question exists over the exact spot where the Riviera Maya starts but the general consensus is that once you get onto highway 307 along the coast in Quintana Roo, you are pretty well in its balmy grasp. This highway runs from Cancun all the way down to Belize. The Riviera Maya ends after Tulum, where the Costa Maya begins.

While you drive along highway 307, you are rarely more than a kilometer away from the beach. The land is flat and the scenery will appear similar to that of any flat-forested region of North America or Europe. The highway itself is brand new, having just been widened in recent years. It is in impeccable shape.

Along the highway through the Riviera Maya you will find exotic craft markets, small industrial centers and numerous resort entrances. On the shoreline there are numerous privately-owned rental cabanas, fishing and diving operations and beaches.

The most popular travel destination in the Riviera Maya is Playa del Carmen (also the ferry launch for Cozumel). After Playa del Carmen, the ancient ruins of Tulum are the most visited area in the region.

An insider’s tip: Mexicans tend to refer to the Riviera as "Riviera Maya" while foreigners call it "Maya Riviera". But no matter what you choose to call it, there’s one thing everyone can agree on: it’s a breathtaking collection of tropical wonders.